After many years of website work, we were tasked to do another round of re-branding looks for Massachusetts Prep Stars. We started with their branding and logo. The client took our suggestion of reintroducing the Massachusetts Prep Stars name into the brand and taking out the MAPS acronym, as we felt it confused the target audience. We delivered a clean and simple look, that the client was happy with.
We then dove right into the website, by continuing the same clean and simple look. The look appeared simple, but the functionality was anything but that. The complex eCommerce elements included, profile membership, photo and video purchasing, a automated ranking system.